Super Bowl XLVI was the first big game to occur in the post-PC mobile era. Mobile consumers delivered big numbers all night long. Were advertisers ready to take advantage?
In this month’s Search Engine Land column, I breakdown the key opportunities Super Bowl advertisers had to enable mobile consumers to take action (via URLs, SMS, QR), engage them via mobile social, be visible to mobile searchers, convert the mobile video opportunity, and more. Some brands won big.
The lesson: advertisers large and small need to be ready to convert on their mobile “Super Bowl” opportunities to connect with their growing mobile consumer-base.