QR codes are an easily misunderstood technology. This often leads to critical mistakes in QR marketing. But thanks to Coinbase and Super Bowl LVI, we all just experienced what a successful QR ad can look like at scale. (The results … Read More
5 of the most common mistakes marketers make with QR codes – and how to avoid making them yourselfRead More
As a marketer, your number one job should always be to deliver brand trust to your consumers – matching your promises to their needs, staying relevant with the times and always acting in their interests.
A recent Deloitte … Read More
One of those rising stars of contactless marketing is the QR code. But being the savvy marketer you are, you know that they’ve actually been around for quite some time. Consider the evolution of the QR, why they’re popular again and what you need to know today create successful future campaigns that maximize scanning and conversion.Read More
As the app and web economies compete for consumers, the technology that determines what consumers see on the first page of Google search results remains a key focus for app developers. Continuously improving a brand’s presence on the first page … Read More
I’ve been in SEO and search marketing long enough to say: I can’t remember a single industry event or algorithm update that achieved anywhere near the level of coverage Google’s “mobilegeddon” update just did today.
Sure, having commentators label … Read More