(Read in entirety at Search Engine Land. Published 2009)
Those of you who’ve heard me speak at industry conferences (SMX, AdTech, ACCM, SES, Shop.org) know I believe there is a strong disconnect between the opportunity natural search practitioners see (or … Read More
(Read in entirety at Multichannel Merchant. Published 2009)
Consumers may love faceted navigation, but Google hates it
I needed a backyard fire pit, so I revved up the Home Depot Website. The retailer’s navigation saved me time by presorting and … Read More
(Read in entirety at Multichannel Merchant. Published 2008)
Let’s say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no idea who … Read More
(Read in entirety at Multichannel Merchant. Published 2007)
If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects. You routinely spot-check your Google indexation and your rankings … Read More
(Read in entirety at Multichannel Merchant. Published 2003)
If consumers find e-commerce appealing because it helps them find and buy products easier and in less time, then your Website is no longer the shortest distance between points A and B; … Read More
(Read in entirety at Multichannel Merchant. Published 2002)
Ask your e-commerce manager how your search engine optimization program is going, and he may be able to tell you that, say, 5% of your visitors came from Google by searching … Read More
