Mobile consumers today are spending 88% of their mobile time in apps – and still find it necessary to download another eight apps every single month. If this is true, new strategies and technologies are clearly needed for marketers to successfully engage today’s app-addicted mobile consumer.
Experts have predicted mobile to be the breakout star for many years now. In 2015, the wake-up call is ringing loud and clear: Mobile is no longer a nice-to-have. According to the IBM Digital Analytics Benchmark, mobile devices drive more … Read More
Industry research confirms that consumers are increasing the time they spend inside smartphone apps. Localytics recently reported the average time people spend in their apps is up by 21% year-over-year, with music, health and fitness, and social apps showing … Read More
New research from Pure Oxygen Labs reveals a stunning lack of deeplink support across the top 50 retailers’ mobile apps. Deeplinks, like those created by URLgenius and others, make it easy to send people directly into an app – be it a … Read More
Putting a LinkedIn profile URL in your email signature is becoming more common, but doesn’t work so smoothly on mobile devices. On iPhone or Android-enabled phones, LinkedIn URLs push users to the mobile site rather than the application, even if … Read More
One of the ways URLgenius helps mobile marketers is by enabling them to create targeted deep-links for any social media (or custom iOS / Android) app. This enables marketers, particularly those who are new to deep-linking, to get a feel … Read More
Last night, we released an upgrade to URLgenius extending app-detection and deep-link support for millions of Facebook business pages. Our original rollout supported only Facebook profile pages, but hey, geniuses never sleep.