Blog - Page 27 of 30 - App Deep Linking and QR Codes for Amazon, Instagram, YouTube, and Facebook Marketers

Why Mobile SEO Is Mobile-Friendly

March 14, 2011 |

(Read in entirety at Search Engine Land. Published 20110)

In this column, I want to address the subject initiated last week, titled “Why Mobile-Friendly is Not Mobile SEO,” in response to Google’s recent change in its position towards mobile … Read More

New Data Illustrates Mobile’s Disruption of Consumer Shopping Behavior

February 18, 2011 | | 1 Comment

Excellent infographic from UK mobile agency Momads, illustrating the story of how mobile is disrupting retail consumer shopping behavior: * 32% of consumers are increasingly using mobile phones to access retail websites – a 39% annual increase. * Consumers researching … Read More

The Challenge of Indexing Social Signals

February 16, 2011 |

Good overview from Charlene Li on the challenges of determining social relevance.

I agree partially with Charlene: the challenge of engineering social relevance algorithms is, in part, about ascribing meaning to available social metadata.

As we learned with Google and … Read More

3 Tips To Detect & Fix Mobile Search Leaks, Improve Your CTR

February 14, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

Mobile marketers love the data Google announced recently at the “Think Mobile” event. First, they shared that one in seven queries (15%) now happen on smartphones — up from 10% six … Read More

Why Google’s New Keyword Data May Actually Make 2011 “Year of Mobile Marketing”

January 14, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

By helping solve the fundamental business problem of resource allocation, Google’s freshly announced Mobile Keyword Tool has the potential to ignite mobile search marketing and propel mobile web marketing into orbit, … Read More