(Read in entirety at Search Engine Land. Published 20110)
In this column, I want to address the subject initiated last week, titled “Why Mobile-Friendly is Not Mobile SEO,” in response to Google’s recent change in its position towards mobile … Read More
In this post I suggest a distinction for brands between being “mobile friendly” and being “mobile optimized.” I think it’s important to recognize how too narrow a definition of “mobile-friendliness” can alienate mobile consumers. I advocate for taking a more … Read More
Excellent infographic from UK mobile agency Momads, illustrating the story of how mobile is disrupting retail consumer shopping behavior: * 32% of consumers are increasingly using mobile phones to access retail websites – a 39% annual increase. * Consumers researching … Read More
Good overview from Charlene Li on the challenges of determining social relevance.
I agree partially with Charlene: the challenge of engineering social relevance algorithms is, in part, about ascribing meaning to available social metadata.
As we learned with Google and … Read More
(Read in entirety at Search Engine Land. Published 2011)
Mobile marketers love the data Google announced recently at the “Think Mobile” event. First, they shared that one in seven queries (15%) now happen on smartphones — up from 10% six … Read More
(Read in entirety at Search Engine Land. Published 2011)
By helping solve the fundamental business problem of resource allocation, Google’s freshly announced Mobile Keyword Tool has the potential to ignite mobile search marketing and propel mobile web marketing into orbit, … Read More
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