You don’t need SDKs or technical resources to update your paid search campaigns to open your app for iOS and Android from the same link. Marketers can update existing paid search campaigns with app deep links that can open your brand’s app if installed while giving you control over the fallback URL when it’s not installed. This blog post takes you through the steps for turning a typical web search campaign into a powerful app re-engagement channel.Read More
Brands and retailers spend millions of dollars on search marketing every year. Expected to reach over 130 billion USD in spending worldwide, paid search continues to be a top driver of brand engagement and sales for all types of retailers.