January 3, 2024

How Influencers and Affiliates Can Generate Links to Open the Walmart App from a Facebook Group

Walmart app logo

Are you a Walmart influencer or an affiliate with another retailer, actively engaging with hundreds or even thousands of dedicated followers through Facebook groups? If your promotional strategy revolves around Facebook groups, this post is tailored just for you!

Today, we’ll unveil a game-changing technique—how to generate mobile app links or mobile app URLs that seamlessly open the Walmart app, or any e-commerce app, directly from your Facebook group. For those heavily reliant on Facebook groups for promotions, this linking method is the key to unlocking higher commissions.

While these links are often referred to as mobile app URLs or app deep links, the essence remains the same—they are indispensable for linking app-to-app!

Regular Walmart Affiliate Links Posted in Facebook Groups Don’t Reach Their Conversion Potential

Regular affiliate links posted in Facebook groups fall short of their conversion potential. Let’s delve into why these links can’t realize their full sales potential, impacting your commission earnings.

Walmart app on smartphone in the middle of a shopping cart, yellow background

Imagine you, the influencer or affiliate, leveraging your influence to endorse your favorite products. You regularly share links leading to Walmart and other marketplaces in your Facebook group, a community where your audience engages in discussions about products and shares experiences and opinions. It’s a gathering of like-minded shoppers!

Now, consider the shopper—an enthusiastic Walmart or other marketplace customer within your Facebook group, a devoted fan of your Walmart recommendations who frequently purchases products based on your suggestions.

Now, let’s say you’ve just shared a link to a trendy, great-looking couch. Lana, one of your followers, sees it and thinks, ‘Wow, this would be perfect for my living room remodel!’ She clicks on the link that you’ve posted in the Facebook group.

However, instead of smoothly transitioning to the Walmart app, the Walmart page opens in Facebook’s embedded browser within the Facebook app. Lana finds herself stuck in this browser, needing to log into her account on the mobile website to complete her purchase.

Frustrated, Lana opens the Walmart app separately, searches for the product, and finds it as the first result. Within seconds, she decides to purchase the app. Great, right? Not quite. The connection to your Walmart account was lost. Lana, using the Walmart app, doesn’t pass the attribution tags on your affiliate link when she jumps from the Facebook app to the Walmart app, jeopardizing your commission connection. Did Lana end up buying the couch? It’s uncertain—a potential commission opportunity was missed.

When directed from Facebook or other marketing channels, the regular Walmart link sends your visitor to the corresponding page on your smartphone's web browser, where they need to log in to their account to purchase, which hurts conversion and remarketing.

This is where URLgenius steps in to instantly multiply your affiliate commissions by seamlessly opening the app when it’s installed and passing your affiliate attribution tags.

How? It’s simple: update the regular Walmart link with URLgenius and transform it into a deep link or mobile app URL. You then use this updated URL instead of the typical Walmart link. Your URLgenius link can open the Walmart app to the right screen, ensuring you receive credit for the sale.

This concept extends beyond Walmart and applies to other marketplace apps like Amazon, Target, and Mercado Libre.

Now, you might wonder, “What’s wrong with the regular Walmart link?” The answer is, well, technically, nothing. It’s just that regular web URLs aren’t designed for app-to-app linking.

So, why are your affiliate links for Walmart not opening in the app?

Before we guide you through updating your links, let’s understand why it’s essential in the first place. Why was your follower confined to the Facebook app instead of being directed to the Walmart app?

Enter the ‘walled garden,’ a term coined by the industry. This refers to the web login friction encountered when attempting to go from one app to another.

The walled garden, a prevalent barrier across numerous apps, operates to keep users within the app they are currently using. Originally designed to retain users within individual apps during intense competition, today’s consumers prefer a seamless transition from app to app while shopping, banking, or engaging in app-specific activities.

A URLgenius link for Walmart opens to the right store, shop, or product screen in the app so that your shopper can engage and purchase immediately

URLgenius employs a patented process to simplify this app-to-app journey, resulting in more commissions and measurable sales for affiliates.

Now, let’s dive into the steps to update your Walmart links with a URLgenius deep link that opens the Walmart app from your Facebook group.

Step-By-Step: How to Generate a Mobile App URL to Open the Walmart App from a Facebook Group Post

Creating a Walmart app deep link is a breeze with URLgenius. No technical expertise is required, and there’s nothing to install.

URLgenius home page - Walmart affiliate mobile app URL generator

URLgenius stands out as the verified Walmart Ads partner capable of passing Walmart attribution tags (seller or affiliate) in-app from social media without the need for SDKs. Follow these steps to update your campaign links right away:

Create your affiliate link as you normally would and input it into URLgenius. Remember, if you omit your affiliate tags, Walmart cannot measure your commission.

URLgenius-generated Walmart affiliate deep link

The Walmart icon is highlighted, indicating that URLgenius recognizes the type of link you pasted. Customize the end of the link to align with your campaign for easy identification.

Click ‘Compose,’ which will direct you to the settings page for your Walmart app deep link. Copy the link and integrate it into your Facebook group. Test the link’s behavior by scanning the QR code or emailing it.

URLgenius-generated Walmart affiliate QR code

Explore different features on the settings page. Reach out to us if you’d like a demo of all the diverse features.

Pro Tip: While your app deep link might resemble the provided example, you can use your brand’s domain for all your app deep links. This not only extends your brand name but also instills trust in the link. Check out this step-by-step video on how to brand your app links.

QR Codes to Open the Walmart App

Engaging in a multi-channel campaign alongside your Facebook group post? Good news! Every URLgenius app deep link comes with a corresponding QR code.

Generate QR codes for products on Walmart and other e-commerce marketplaces for use both online and offline. Incorporate them into posters, displays, events, tradeshows, and giveaway promotions.

If someone scans and makes a purchase, you earn the commission! Simply click on ‘QR Design Studio’ to customize and download your QR code for Walmart.

Start Generating App Affiliate Deep Links and Link into the Walmart App to Multiply Your Commissions

More in-app engagement translates to more revenue—need we say more? It’s time to supercharge your social media promotions with app deep links.

At URLgenius, we’re here to assist you! Reach out for a demo or with any questions at regarding Walmart app deep links and QR codes. Elevate your affiliate marketing strategy now!

If you found this post helpful, check out our other popular how-to posts for affiliate app deep linking: