October 28, 2014

Mobile SEO Page Analyzer: Your Secret Weapon to Protect Mobile Rankings

Does your mobile search engine ranking matter? You better believe it does. New research from seoClarity shows that the #1 ranked mobile link gets 3x more clicks than the #2 link, and the numbers drop dramatically from there.

Couple this with the fact that Google is not going to let your un-optimized mobile site hide in the shadows any longer. The search giant is presumed to soon treat mobile user experience as a signal and is also once again testing a new icon that makes clear to the world whether your site is smartphone-friendly (or not, if that’s the case). Bottom line: You need useful tools to help you get ready for mobile changes ahead.


Get Found with Mobile SEO Page Analyzer

Last week, we unveiled a revamped version of our Mobile SEO Page Analyzer tool. Think of it as a friend who can tell you what Google thinks of your mobile presence. Free to use, simply enter a URL to see whether the page is maximizing its mobile SEO signals – with helpful tips about what to fix to realize mobile ranking potential.

Mobile SEO Page Analyzer works on dedicated mobile sites, responsive sites, and even dynamically served mobile content. And, unlike classic page weight tools like Pingdom, MPA gives you critical information like the page weight of dynamically modified mobile page content.

One free tool with capabilities to help you optimize the key signals Google expects of your mobile presence – whether you use a dedicated mobile site, dynamically served mobile content, or responsive design:

  • Audit dedicated mobile page redirects and server headers to ensure they’re configured correctly
  • Check desktop and mobile page versions for required “rel=” alternate and canonical link tags
  • Analyze dynamically served mobile content server headers, page weight, and download speed
  • NEW! – More robust support of the key issues affecting responsive design sites — like page weight, file requests, and download speed

These enhancements were specifically designed to make it easier for marketers to identify their mobile SEO issues. We recognize that not all mobile sites are created equal and mobile optimization can be complicated. Each mobile site type has its own unique mobile SEO challenges:

  • Dedicated mobile sites are often fast-loading, yet struggle to follow Google’s requirements for mobile redirects and other meaningful meta signals (like canonical and alternate tags).
  • Responsive design sites have the SEO benefit of single canonical URLs, yet struggle with page weight, file requests, and achieving sub one second page load speeds.
  • Dynamically served mobile content often has the best of both worlds – fast loading pages at canonicalized URLs, yet typically lack the required server header signals, and are particularly difficult to analyze programmatically to the very nature of user-agent-based content serving.


How it Works

Mobile SEO Page Analyzer saves you time and hassle by taking into account all of the complex requirements presented by varying mobile configurations.

  1. First, the tool quickly requests the URL you submit simultaneously as a desktop, iPhone (Googelbot), and Android device. It analyzes how the server is responding to each device, taking note of any mobile redirects or related server settings. The page contents, HTML, CSS, and file sizes are analyzed to determine the site’s mobile method.
  2. Then, each element is evaluated against Google’s known requirements for that mobile site type. The results are organized into three categories: server signals, page signals, and meta signals.
  3. Each element is scored visually on a scale of 1 to 3, and the results can be compared between iPhone and Android devices, along with a helpful new screenshot showing what the tool received.

The tool is free to use, so give it a try and start protecting your mobile rankings today!


  1. Peter Wyspianski

    It would be useful if the tool analyze implementation of switchboard tags for m(dot) domains..

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