Yesterday, I had the honor of presenting to a sell-out crowd of a few hundred social marketers at Madison’s Social Media Breakfast. What an extraordinary, high-energy community for Madison social media! Aside from the home-town hospitality, what made the event particularly exciting was seeing first-hand how interwoven mobile technology has become with social media. (When polled, 99% of attendees were using a smartphone or tablet that moment – to be social.) It was electric!
My presentation was titled “Mobile’s Brave New World for Search and Social Marketers.” My goal was to first look at how smartphone and tablet technology is changing us as consumers in a few profound ways.
We then focused on the intersection of Mobile, Search, and Social. How are companies going beyond the basics of mobile sites, apps, and barcodes to interconnect their media types and profiles? How can we make it easier to do business with mobile consumers? I wanted to share a few cutting-edge mobile-search, mobile-social, and app-aware link techniques that can help marketers overcome the complexities of this brave new mobile world we live in.
I also like keeping presentations interactive. (I learn more that way.) Here were a few interesting tidbits I picked up from the audience:
If you didn’t catch the presentation, the slides can be viewed here (already over 1,000 views). There are also some great comments in the 300+ real-time tweet archive (minus the spambots that attacked once we started trending!). And lastly, here are a few photos attendees snapped and tweeted during the presentation:
Thanks again to SMB Madison for the wonderful hospitality – and to all attendees for making it such a terrific event. Rock the mobiles!