Mobile deep linking to Android and iOS apps from web browsers and other mobile apps can be confusing. Apple and Google both have technical standards related to deep linking and are geared toward mobile application developers. By contrast, URLgenius is designed for marketers and does not require any SDK integration or coding to implement. This Mobile Deep Linking Capability Matrix is designed to give you a high-level overview of how URLgenius is different yet works as a complimentary tool for those marketers needing to continuously optimize conversion between app and web.
URLgenius increases app engagement and downloads while tracking attribution by passing your campaign tracking parameters. You can route traffic to desktop, mobile websites and mobile apps for iOS and\or Android depending on how the link is set. Learn more about URLgenius in on our blog and FAQs or contact us to setup a free test with your mobile app.
APP ENGAGEMENT: DEEP LINK ROUTING AND CHOICE-PAGES IOS AND\OR ANDROID (SAME LINK) |
|||
| Mobile Deep Linking Solution Type |
Link level routing to mobile app vs. web Android and\or iOS |
iOS and Android Choice-Page (App vs. Web) |
Choice-Page Branding-Options (Color, Text, Font) |
|---|---|---|---|
| URLgenius with Custom URL Schemes |
Yes Full marketing control. |
Yes Full marketing control. |
Yes |
| iOS Universal Links APIs | No | N/A |
N/A |
| iOS Core Spotlight API | No | N/A |
N/A |
| Google Android Intent Filter API |
No | N/A |
N/A |
| Google Firebase App Indexing SDK/API |
No | N/A |
N/A |
| Google Firebase Dynamic Links |
No | N/A |
N/A |
Mobile Deep Linking to iOS Devices
URLgenius links can be set to route consumers from Safari to your mobile app. Use URLgenius links in any marketing channel including display advertising, paid search, email, social, affiliate or even as a TV or video call-to-action. Create a seamless web-to-app experience on iOS devices while minimizing technical resource requirements. URLgenius reveals deep linking insights in advance of Universal Links implementation which is often on a different project timeline.
APP ENGAGEMENT: BROWSER-TO-APP ON IOS (IPHONES AND TABLETS) |
|||
| Mobile Deep Linking Solution Type |
Browser-to-App: iOS Safari |
Browser-to-App: iOs Other Browsers |
Embedded Browsers: Facebook, Twitter |
|---|---|---|---|
| URLgenius and Custom URL Schemes |
Yes Full marketing control. |
Yes Full marketing control. |
Yes |
| iOS Universal Links APIs | Yes | N/A |
N/A |
| iOS Core Spotlight API | N/A | N/A |
N/A |
| Google Android Intent Filter API |
N/A | N/A |
N/A |
| Google Firebase App Indexing SDK/API |
Yes No marketing control. |
No |
N/A |
| Google Firebase Dynamic Links |
Yes No marketing control. |
N/A |
N/A |
Deep Linking to Android Devices
The same browser-to-app requirements apply to Android. You can set URLgenius links to detect and open your Android app from Chrome and other browsers. Open your Android app from any marketing channel including display advertising, paid search, email, social and affiliate. Create a seamless web-to-app experience on Android while minimizing technical resource requirements. Marketers can start deep linking to mobile apps even before implementing Android Firebase App Indexing.
APP ENGAGEMENT: BROWSER-TO-APP ON ANDROID (SMARTPHONES AND TABLETS) |
|||
| Mobile Deep Linking Solution Type |
Browser-to-App ANDROID CHROME |
Browser-to-App Other Browsers |
Embedded Browsers Facebook, Twitter |
|---|---|---|---|
| URLgenius with Custom URL Schemes |
Yes Full marketing control. |
Yes Full marketing control. |
Yes |
| iOS Universal Links APIs | N/A | Limited |
N/A |
| iOS Core Spotlight API | N/A | N/A |
N/A |
| Google Android Intent Filter API |
Yes | No |
N/A |
| Google Firebase App Indexing SDK/API |
Yes No marketing control. |
No |
N/A |
| Google Firebase Dynamic Links |
Yes No marketing control. |
No |
N/A |
Deferred Deep Linking and Mobile SEO
The URLgenius platform also supports deferred deep linking to help fuel app discovery. This means when a user selects “Open in App” when the app is not installed, they will be brought to the app store for iOS or Android. URLgenius lets you implement deferred deep linking in advance of Universal Links and App Indexing implementations. To index your apps for mobile search results use the Universal Links for iOS and Google Firebase App Indexing SDKs.
APP DISCOVERY: DEFERRED DEEP LINKING AND MOBILE SEO |
||||
| Mobile Deep Linking Solution |
Deferred Deep Linking for ios and\or Android (same link) |
Mobile SEO iOS Spotlight Search |
Mobile SEO Google Search on iOS |
Mobile SEO Google Search on Android |
|---|---|---|---|---|
| URLgenius with Custom URL Schemes |
Yes |
No |
No |
No |
| iOS Universal Links APIs |
Yes (on or off). iOS Smart Banners No mktg control. |
Yes | Yes |
Yes |
| iOS Core Spotlight API |
Yes (on or off). iOS Smart Banners No mktg control. |
Yes (on or off) No marketing control. Universal Links SDK. |
N/A |
N/A |
| Google Android Intent Filter API |
Yes (on or off). No mktg control. |
N/A | N/A |
Yes |
| Google Firebase App Indexing SDK/API | Yes (on or off). No mktg control. |
N/A | Yes |
N/A |
| Google Firebase Dynamic Links |
Yes (on or off). No mktg control. |
N/A | Yes |
Yes (on or off) |
Deep Linking to App-Only Features and App-to-App
URLgenius deep linking can also be used for triggering an app-only feature from a web URL such as device’s camera. Just make sure you have a URL scheme assigned in your app to that feature. In addition, URLgenius links can be used to link to your app from other apps.
APP DISCOVERY: TRIGGERING APP-ONLY FEATURES AND APP-TO-APP DEEP LINKING |
|||
| Mobile Deep Linking Solution Type |
Browser-to-App ANDROID CHROME |
Browser-to-App Other Browsers |
Embedded Browsers Facebook, Twitter |
|---|---|---|---|
| URLgenius with Custom URL Schemes |
Yes Full marketing control. |
Yes Full marketing control. |
Yes |
| iOS Universal Links APIs | N/A | Limited |
N/A |
| iOS Core Spotlight API | N/A | N/A |
N/A |
| Google Android Intent Filter API |
Yes | No |
N/A |
| Google Firebase App Indexing SDK/API |
Yes No marketing control. |
No |
N/A |
| Google Firebase Dynamic Links |
Yes No marketing control. |
No |
N/A |
Contact us to setup free URLgenius test links for your mobile app on iOS and\or Android.
