It’s no secret that consumers spend a lot of their time on their mobile devices—more than 4 hours per day! Of course, a lot of that time is a reflection of how often consumers tend to jump in and out of their favorite apps (including … Read More
QR codes are an easily misunderstood technology. This often leads to critical mistakes in QR marketing. But thanks to Coinbase and Super Bowl LVI, we all just experienced what a successful QR ad can look like at scale. (The results … Read More
App store icons provide a familiar experience but separate links can be inefficient especially when scaling a campaigns on smaller screens and ad formats. Create a single app download link that can automatically determines if a consumer is on an iOS or Android device and route to the right appropriate app store.Read More
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