Instagram has exceeded all expectations when it comes to its status as a trailblazing app. Once upon a time, it was just a virtual space where people could upload their mobile photos in a square frame (1:1 aspect ratio), add different … Read More
Over the past few years, many of today’s ecommerce leaders have increased their investments in mobile apps. Now approximately half of the Internet Retailer 500 has an app for iOS or Android or both. Many of those apps are enabled with … Read More
Here at Pure Oxygen Labs, we’ve been working hard to create the only deep linking platform designed specifically for marketers. We started out with a focus on social apps and now thousands of marketers are using URLgenius to increase social … Read More
Omni-channel marketing is more than a marketing buzzword, it means survival for online retailers battling Amazon. Publishers, brands and agencies are striving to blur the online\offline shopping experiences in ways that provide better customer service, better selection and more convenience.
For those working in the ecommerce world the phrase “deep linking” is a familiar one. It simply means linking to a page deep within a website rather than the home page. Deep linking has always been a key conversion tactic … Read More
In less than a month, Google will make a significant algorithm change that will impact more mobile sites than previous updates. This advanced warning gives marketers time to get out in front of the change before it impacts … Read More
Industry research confirms that consumers are increasing the time they spend inside smartphone apps. Localytics recently reported the average time people spend in their apps is up by 21% year-over-year, with music, health and fitness, and social apps showing … Read More