Over the past few months we have been working with some premier global advertising agencies around the world who are scaling up their use of the URLgenius deep linking platform.. We have been listening to their feedback and adding new … Read More
Consumer behavior is hurtling toward a new paradigm favoring mobile apps over websites. It is now well documented that consumers are spending most of their time in mobile apps and by some estimates, time spent in apps is upwards of … Read More
To uncover insights about engagement and conversion in today’s app-centric consumer journey, we’re conducting unique research this holiday season about optimizing omnichannel campaigns by deep linking to mobile apps vs. mobile websites.
We’re inviting select advertisers (or agencies) to participate and in return … Read More
Display advertising continues to dominate multi-channel marketing spend. According to eMarketer, in the U.S. alone, spending on display advertising is projected to reach a staggering $37.36 Billion USD.
What’s even more striking, however, is the split between desktop and mobile … Read More