(Read in entirety at Search Engine Land. Published 2011)
This summer, I dedicated my columns to exploring the disruptive effects QR codes will have on the core of search marketing – from SEO URL strategy, to the very notion of link building. Today, … Read More
Freshness at Search Engine Land today!
This summer, the USPS brilliantly offered a discount to mailers who integrated QR codes with their direct mail. 33% of all mail took advantage of this offer. In our view, this event has raised … Read More
(Read in entirety at Search Engine Land. Published 2011)
By helping solve the fundamental business problem of resource allocation, Google’s freshly announced Mobile Keyword Tool has the potential to ignite mobile search marketing and propel mobile web marketing into orbit, … Read More
(Read in entirety at Search Engine Land – December 2010)
With 2010 holiday shopping season nearly complete, every consumer brand has really been given the ultimate mobile gift this from their consumers: a massive trove of smartphone search analytic … Read More
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