October 24, 2011

Remember the Invisible Web? It’s Making a Mobile Comeback

Get a fresh shot of Pure Oxygen today at Search Engine Land.

In this new series kickoff, I provide provocative commentary on our original research into the visibility of mobile site content from leading retailers in the US. Here’s the thing: If 81% of desktop pages fail to connect smartphone users with available mobile content, that’s like when a tree falls in the forest. Mobile site content appears to be spinning a a new “invisible web” that impacts not just mobile search, but social, app and QR marketing performance. Find out why hyperconnectivity is the solution to mobile invisibility…


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